highlights of yahoo in ALVY highlights of yahoo ALVY

highlights of yahoo in ALVY

highlights of yahoo ALVY

highlights of yahoo in ALVY.Killed off their brand universe project, and.
Rumor has it that might be coming soon.
Highlights that about half of yahoo!
Over the last year yahoo!
Lost significant momentum and marketshare in search.
They need to outsource search and search ads, fire a bunch of employees, gain search marketshare, or there is going to be a buyout or merger before the year is out.
Sidebar: to anyone hyping the value of pageviews and social media, think of how many pageviews yahoo!
If you pull out the value of yahoo!
Should push further in human aided search.
Relevancy is based on perception and marketing.
You can appreciate their bad marketing of the yahoo!
Search as human edited safe search and find a way to pay end users for their contribution.
Payment does not need to be monetary.
Take a look at the success of yahoo!
Us and apply those toward search.
Win search marketshare from your users by giving them rebates on your other products as well.
Create a branding and awareness campaign around the new yahoo!
Hire someone to do a fake study proving that yahoo!
Search is more relavant than any of the other players.
Let users comment on search results and on listings in search results.
Controversy surrounding this will lead to more people talking about and evaluating yahoo!
Launch a new toolbar with a meter like pagerank in it.
Heavily push that branding message to users locked into yahoo!
Stores, and other verticals they interact with.
Create a well branded specialty search for bloggers with innovative features that make it easy to follow the conversation both ways.
Easily allow advertisers to do keyword research on yahoo!
Outside of while they are setting up search campaigns.
Create a reliable publicly accessible keyword tool which actually markets the yahoo!
Brand on the millions of syndicated domain landing pages they power each day.
Perform case studies with publishers who saw their yahoo!
Publisher network contextual ads program.
Do you still use yahoo!
Do to make you want to use them and talk about their search product?